Green Roof Outfitters: Meet Michael Whitfield

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Michael Whitfield is a lifelong entrepreneur. If he had it his way, he would waste away the hours inventing new things all day every day. He fostered this creative energy at The Citadel–MIlitary College of South Carolina, where he earned his Bachelor of Science Degree in Civil and Environmental Engineering. While studying to become certified as a Leadership in Energy and Environmental Design (LEED) Professional, his passion for the environment and sustainable development grew, and he set his sights on going green. After years of exhaustive research spent in trial and error and trial again, Green Roof Outfitters was born.


Whitfield wanted to make the most of developed space in rapidly growing urban communities, so he made it his business to provide green roof solutions for buildings the world over by building proprietary modular vegetated roof systems. The guiding principle in Michael’s business model is to keep both his internal structure and product structure simple, affordable and mutually beneficial for people and their environmental surroundings alike. Not only does adding vegetation to your roof provide environmental benefits, but it also can make a business more financially sustainable. Not to mention, it looks great – Green Roof Outfitters actually designed and installed the beautiful green roof on our facility at Local Works! These aesthetic, economic, and environmental upsides to green roofing add up quickly, making conventional roofing look like an outdated space with missed potential. Green Roof Outfitters strives to harness their inventive spirit into a fluidity that allows them to quickly adapt to the needs of each particular structure they face so that they can achieve comprehensive product solutions for their clientele. The market demands change rapidly, and the team at Green Roof Outfitters works hard to make sure each of their plans is innovative and up to date.

Gree Roof

A Charleston native, Whitfield has made a point of keeping his business based out of the lowcountry. He puts a high value on personal relationships, whether it’s within the Green Roof Outfitters team, with their clients, or with other local businesses, and they are proud to be members of the Lowcountry Local First community. The local-minded group provides him the opportunity to foster strong relationships that promote future business. Check out their website to see how you could find a specialized green roof design for your home or business and show your support by liking them on Facebook!


By Guest Author Olivia Hipp

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